Does Sending Domain Impact Deliverability?

Email recipients put more weight on who the email is from than any other item when choosing which emails to open, which to delete and which to complain about.

Our “from address” testing shows an increase in open rates and click-through rates when the from name, from address and subject line are appropriately branded.  It also shows a reduction in spam complaints.

An Email Service Provider (ESP) should provide you a choice of how your from address is managed. Possible options for XYZ Brand include:

Option 1: [email protected]

Option 2: [email protected]

Option 3: [email protected]

Option 4: [email protected]

In options 1 and 3 above, the “name side” of the email address (left side of the @ symbol) isn’t branded. This is the first item I’d recommend testing in your business. We recently changed to option 2 (a branded email name) for several clients based on statistically significant tests showing a response increase and a complaint reduction when compared to option 1.

Options 3 and 4 are typical implementations with an ESP. Both options utilize a “sub-domain” of the ESP (espdomain.com), enabling the ESP to more easily support reply mail management or manage DNS issues such as Sender ID or SPF authentication (since they maintain control of the root domain).

How does using a different email domain from your own affect response rates and complaints?  The jury is still out. However, a recent Gartner survey of 5,000 online buyers found that more than 1 million consumers were scammed out of $925 million in 2004 because of phishing attacks. Think that makes consumers aware of the brands their emails come from? Of course it does.

If consumer reactions to spam and phishing are any indication, it would seem the best solution is one that doesn’t obfuscate your brand in any way. Leverage your asset and use your name in your from name, from address and subject line.

Comments

[Ryan Pitylak]

Using different domain name styles have different impacts. If your main company site does not have a subdomain, then you should not use a subdomain when sending out email. It can be unnecessarily confusing. As far as deliverability, when you are using a trusted email sending system, then the domain structure should not matter, so you should be using a domain that maximizes your branding impact.

[matthew faulkner]

I agree ,I think that email with your email adress as part of your domain get filtered less.

[christian louboutin]

Agreed. Some folks use push/pull, and some of this comes from the "permission markeitng" concept from Seth Godin from about a decade ago. I also agree with you that social media and the ability to have a conversation (like this one) change the game. So maybe we need a new term?

You have some good points, and the best one might be that I prefer to debate less and do more marketing! If you are ever in Boston, look me up and I'll give you a tour of the HubSpot offices and buy you a coffee.

[business card scanner]

This has been an eye opener for me. I never quite understood how it actually works. Thanks for the clarifications.

[records management]

Different domains have different impact.we necer try to understand the concept behind the delievery of mails.i dont have much knowledge about this approach.Brand options in email service provider are new to me. I like your post.These are very helpful in understanding how things happen.

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The nail-biting, 40-minute clandestine operation that resulted in Osama bin Laden's death could have been a calamitous political and military failure; a bloodbath in Pakistan that left U.S. forces and scores of civilians dead or captured by America's most ferocious enemy.
Or, as it happened, it could unfold largely in textbook fashion — delivering a stunning success for the often maligned intelligence community, a political and national security coup for a struggling president and revenge for Americans still carrying vivid memories of Sept. 11.
By secretly sending a team of special operations forces into an enemy fortress in a suburban neighborhood of a sovereign country, President Barack Obama chose the path of greatest risk, but also greatest reward.
There were so many ways it could have gone wrong.
As U.S. officials evaluated their options, Obama asked for a gut check from top members of his national security team.

source: news.yahoo.com

[PremasseskCen]

The nail-biting, 40-minute clandestine operation that resulted in Osama bin Laden's death could have been a calamitous political and military failure; a bloodbath in Pakistan that left U.S. forces and scores of civilians dead or captured by America's most ferocious enemy.
Or, as it happened, it could unfold largely in textbook fashion — delivering a stunning success for the often maligned intelligence community, a political and national security coup for a struggling president and revenge for Americans still carrying vivid memories of Sept. 11.
By secretly sending a team of special operations forces into an enemy fortress in a suburban neighborhood of a sovereign country, President Barack Obama chose the path of greatest risk, but also greatest reward.
There were so many ways it could have gone wrong.
As U.S. officials evaluated their options, Obama asked for a gut check from top members of his national security team.

source: news.yahoo.com

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The machines in place for less than two years at two state police checkpoints have led to the two largest hauls of migrants, who pay anywhere from $7,000 to $30,000 for passage, depending where they start.
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The harder the trip, the higher the price. Guatemalan officials, who estimate 300 to 500 undocumented nationals cross the border each day into Mexico, say those migrants are paying double what they did two years ago, as much as $10,000 for the hope of gaining work in the United States.
"According to the testimony given our staff, the cost of migration rises every day," Fernando Batista Jimenez, an investigator for Mexico's National Commission on Human Rights, said in an email. "Not only because of the walls, policies and legislation against migrants, but because of the ever-expanding presence of organized crime, given the lack of coordination among three levels of government to fight it."



source: news.yaho.com

[Orierciah]

X-ray machines at checkpoints in southern Mexico are capturing the ghostly outlines of a clandestine business worth billions a year, people packed tighter than cattle and transported like consumer goods in tractor trailers to the United States.
The machines in place for less than two years at two state police checkpoints have led to the two largest hauls of migrants, who pay anywhere from $7,000 to $30,000 for passage, depending where they start.
The United Nations estimates that smuggling migrants across Mexico's border with the U.S. alone is a $6.6 billion business annually, compared to an estimated the $10 billion to $29 billion in illegal drug running. The migrant smuggling estimate doesn't include another $1 billion paid by thousands of non-Mexicans to cross from Guatemala and travel north, according to a 2010 U.N. report on transnational crime.
The 513 people apprehended Tuesday in two trailers in the state of Chiapas, bordering Guatemala, represented at least $3.5 million in cargo. Another trailer filled with 219 people was discovered in January.
"As far as I know, this is the first time we've seen such big numbers, but it does confirm what we already knew," said Antonio Mazzitelli of the regional U.N. Office on Drugs and Crime. "There are more and more people coming from all other regions of the world using the Central American and Mexican corridor to reach the North American market."
While the majority of migrants found Tuesday were Guatemalan, there were also Indians, Nepalese and Chinese.
Smuggling in decades past was the business of small independent operators who helped migrants cross once they reached the U.S. border. But evading U.S. authorities has become much more difficult with increased border enforcement in recent years. At the same time, Mexico's migrant routes have become much more dangerous, controlled by drug gangs that see new moneymaking opportunities in kidnapping and extorting those who cross their territory.
The harder the trip, the higher the price. Guatemalan officials, who estimate 300 to 500 undocumented nationals cross the border each day into Mexico, say those migrants are paying double what they did two years ago, as much as $10,000 for the hope of gaining work in the United States.
"According to the testimony given our staff, the cost of migration rises every day," Fernando Batista Jimenez, an investigator for Mexico's National Commission on Human Rights, said in an email. "Not only because of the walls, policies and legislation against migrants, but because of the ever-expanding presence of organized crime, given the lack of coordination among three levels of government to fight it."



source: news.yaho.com

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Tebow finished 13 of 30 for 185 yards having a 17-yard touchdown pass to Daniel Fells. He additional 34 yards rushing and scored on a 1-yard plunge.

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Safety Jairus Byrd and linebacker Spencer Johnson scored on interception returns 18 seconds apart midway via the fourth quarter. C.J. Spiller rushed for any career-best 111 yards and a touchdown, and Leodis McKelvin scored on an 80-yard punt return.

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If the game wasn't above with 8:03 left when Byrd jumped in front of Tebow's pass intended for Eric Decker up the left hash mark and returned it 37 yards to get a touchdown, then it certainly was made the decision on the Broncos' following perform from scrimmage. Tebow was scrambling to his left when linebacker Chris Kelsay dived from behind and batted the ball out from the quarterback's hand. The ball landed in the hands of Johnson, who ran it in from 17 yards.

Expenses quarterback Ryan Fitzpatrick loved his most effective game in two months by going 15 of 27 for 196 yards with no interceptions.

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Tebow connected with Demaryius Thomas on an electrifying 80-yard touchdown pass on the first play of overtime and the Broncos defeated the stunned Steelers 29-23 in the AFC wild-card game on Sunday. Wild doesn't begin to describe it Tim Tebow Jersey. The play took 11 seconds and was the quickest ending to an overtime in NFL history.
Thomas hauled in a high play-action pass at the Denver 38, stiff-armed Ike Taylor and then outraced Ryan Mundy to the end zone. Tebow, who looked as startled as everyone else, chased down Thomas and knelt on one knee -- a gesture known far and wide these days as Tebowing. Then he pounded a fist in triumph and took a victory lap Tim Tebow Jersey.
"When I saw him scoring, first of all, I just thought, `Thank you, Lord," Tebow said. "Then, I was running pretty fast, chasing him -- Like I can catch up to D.T! Then I just jumped into the stands, first time I've done that. That was fun. Then, got on a knee and thanked the Lord again and tried to celebrate with my teammates and the fans."
Prodded by John Elway to let the ball fly, Tebow acted as if the last three weeks never happened, lifting the Broncos to their first playoff win in six years.
Behind Tebow's 316 yards passing, the Broncos (9-8) are heading to New England for a second-round game against the top-seeded Patriots on Saturday night. And, unlike Elway, who lost his first postseason start -- to the Steelers at home in 1984 -- Tebow is 1-0 in the playoffs.
"We're just a fighting team. A lot of resilience," Broncos cornerback Champ Bailey said. "In any adverse situation, we'll find a way to get out of it. Everybody says we backed into the playoffs, we're in. We did something right along the way. We're in it. We won a game. Now, we've got to go try to win another one."
The Steelers (12-5) lost despite Ben Roethlisberger rallying injury-depleted Pittsburgh from a two-touchdown halftime deficit with 10 points in the final 10 minutes Tim Tebow Jersey.
Pittsburgh called tails for the overtime coin toss, and it came up heads.
Tebow, who engineered five fourth-quarter comebacks and three OT wins in the regular season, wasted no time in finding Thomas to end the game. Mundy was playing in place of Ryan Clark, the Steelers' leading tackler who sat this one out because of a blood condition that's exacerbated at altitude.
Clark was one of several Steelers sidelined or injured. Pro Bowl center Maurkice Pouncey was out, replaced by Doug Legursky, who had a bad snap right before halftime that moved Pittsburgh out of field goal range.
Thomas raced down the Broncos sideline, sending the crowd, including Elway, the Broncos executive vice president, into a frenzy at Sports Authority Field, which was rocking like the old Mile High Stadium back in the 1990s Tim Tebow Jersey.
And Elway, the architect of so many those magical moments at the old place, jumped for joy on the field like he used to when he was the one throwing the winning pass.
The Patriots walloped the Broncos 41-23 last month, sending Tebow into a funk that included seven turnovers and a 40 percent completion clip -- and prompting Elway to implore him to "pull the trigger" in the playoffs Tim Tebow Jersey.
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