Will DKIM become Industry Standard?

Yahoo and Cisco are proposing DomainKeys as THE industry standard. How do I think that will affect marketers?

An encrypted authentication standard has a number of benefits for both senders and receivers – largely due to the level of confidence encryption provides to the receiving community. Encryption-based authentication, such as DKIM, provides the most protection available against domain spoofing by spammers.

DKIM has a good chance of becoming an industry standard, because it is being released as open-source code, but also because of the size of the community that supports it, including Yahoo, GMail, and likely Earthlink. Plus, the DKIM protocol was just submitted to the Internet Engineering Task Force (IETF) who had commented publicly last fall that they had a preference for an encryption-based solution. With IETF support, many fence-sitters on the receiving side are likely to move forward. The IETF meets at the end of July in Paris.

With that said, the technology inherent to DKIM also has its challenges. It requires new software (and hardware in most cases) for both senders and receivers, and causes performance reductions in send speeds and receiving speeds. So even though it is a “better” long-term solution (that Microsoft has hinted they will also eventually embrace), it will still be some time before a majority of the sending and receiving community are supporting DKIM.

ExactTarget will continue to support all authentication techologies, as we believe it is for the good of the medium. Our clients are rapidly becoming SPF and Sender ID compliant, and many are likely to take advantage of our DKIM offering this fall.

'till next time,

Chip

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Hi

Luogo grande! Grande giusto! I miei riguardi migliori al proprietario:)